We're a science magazine that focuses on effective science communication, making complex ideas intuitive without oversimplifying things to the point of factual fallacy. Our mission is to marvel at the wonders of the universe along with you, delving deep into fundamental questions about our world. Our motto is best expressed by the words of the ancient philosopher, Confucius—“He who knows all the answers has not been asked all the questions.”

We believe that answering fundamental questions about the universe should be on humanity's priority list. The quest for knowledge will never truly be over, but as time and science progress, the gap between our questions and their answers will be closed—and yet, there will be more questions left to ask. “Three things cannot be long hidden: the sun, the moon, and the truth”, said the Buddha; the last of which has been hidden the longest.